Andrea Riseborough Will Retain Oscar Nomination, But Social Media Offenders Will Be Addressed By Film Academy
© Provided by Variety Andrea Riseborough's Oscar nomination for indie drama Leslie won't be withdrawn, but the use of social media in a massive campaign to support it hasn't gone down well with the Academy of Motion Picture Arts and Sciences.
After the academy announced it would conduct a "review of the campaign process" following Riseborough's best actress nomination, the organization's board held a discussion at a scheduled meeting on Tuesday.
Based on concerns raised about Leslie's awards campaign last week, the Academy has begun testing the film's campaign tactics. The Academy has determined that the mentioned activity does not rise to the level where the nomination of the film should have been canceled. The magnitude of the concern. These tactics are directly decided by the parties in charge, as Bill Cramer, CEO of the Academy, stated in a statement.
"The purpose of the Academy's campaign letter is to ensure a fair and ethical award process: these are the core values of the Academy. In light of this review, it is clear that elements of the bylaws need to be refined to help create a better foundation for a respectful, inclusive and non-partisan campaign. These changes will be made after this reward cycle. They will be sent to our members. The Academy strives to create an environment where voting is based solely on the technical and artistic merit of eligible films and achievements."
Since the Oscar nominations were announced, industry professionals and news outlets have debated whether the 41-year-old English actor's awards campaigns violate any of the Academy's rules and guidelines. To Leslie starring Michael Morris earned only $28,000 at the box office. That didn't stop a Best Actress campaign from forming, as well as rumors that the team used "aggressive" tactics to target 1,302 cast members for the Riseborough nomination.
Among the campaign's most notable potential violations was a since-deleted Instagram post from the "To Leslie" account that played a clip from Richard Roeper's "Top 10 Movies of the Year" featuring Cate Blanchett ("Tar"), Riseborough's female lead. nominated for best actor. .
Variety has spoken to several anonymous AMPAS voters over the past week, and most agree that there was no violation and that the candidacy should not be withdrawn. This has only happened nine times in the history of the Academy.
The Academy's first statement after the nomination was announced did not specifically mention Riseborough or "Leslie".
"We are reviewing our campaign procedures for this year's candidates to ensure that the rules have not been broken and to communicate the need for rule changes in the new age of social and digital communication," the post reads. statement "We are confident in the integrity of our nomination and voting procedures and support genuine grassroots campaigns to achieve great results."
The Academy and its committee meet annually after the event in a posthumous meeting to discuss possible changes to the show or its rules. Updates and rule changes may be made after the Oscars on March 12th.
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